many other ways experts can model themselves. My point is this: it's much easier to create a memorable public persona if an expert behaves in a distinctive and consistent manner.The 5 levels of visible expertiseIn our research, we identified five levels of visible expertise. To extend our alpine metaphor, consider these levels as outposts positioned higher and higher on the mountain. Most climbers are content to reach the first of these lofty steps, while a few determined souls feel compelled to push through the thin air to the top.Level 1: Resident experts. This is where most experts begin their careers
and the vast majority of them never leave its ranks. These people are appreciated within their firm, clients respect and trust them. But beyond these borders, they are virtual unknowns.Level 2: Local heroes. When experts become active in their local employee email list business communities, their horizons broaden, especially if they use their outreach as an opportunity to events, write blog posts, or host webinars. And they may even attract a few new customers.Level 3: rising stars. Frequent writers and speakers in their area of expertise, these individuals
are relatively well known to peers in their region. They can attract excellent clients who are willing to pay more for their perceived expertise.Tier 4: Industry Rock Stars . Every industry has a small framework of these. They are the experts who present at major conferences across the country and are quoted in major media publications. Because they attract the best clients and can charge high fees, these top stars are key players in their business.Level 5: World Superstars. They are the elite experts, and their reputation often spans the globe. They are no longer niche players, they are widely